Synergy Clothing, a yoga and activewear brand focused on environmentally friendly products, sought a unique yet budget-conscious beach tote for their Spring/Summer 2022 collection, targeting retailers like Whole Foods. To ensure we would hit their target costs and requirements, we created a “Best, Better, Good” strategy, designing three options for them, with varying features. While the initial design featured premium elements such as printed liners and trims, we refined the concept to a simpler yet elegant style.
TECH PACKS
The final design—a classic tote crafted from heavyweight organic canvas cotton—balanced functionality, sustainability, and affordability, aligning perfectly with the brand's values. With a detailed Tech Pack, the Classic Beach Tote executed beautifully and came back as expected.
BEACH TOTE ON VACATION
While traveling through Mexico, I carried the beach tote with me, and it rarely left my side. A perfect size for all the essentials for a carefree day at the beach.